Lord Coe forced to defend ticket allocation process
This is the golden torch that will be carried by the 8,000 runners on the London 2012 relay.
This is the golden torch that will be carried by the 8,000 runners on the London 2012 relay.
The Olympic Flame will burn from a curved triangular aluminium tube which has a lace-like mesh complete with 8,000 holes - one to represent each torchbearer.
But some critics have taken to the internet to label the design of the torch reminiscent of a 'cheese grater'.
And one Twitter user pointed out: 'I had a muffler like this on my '54 Ford'.
But some critics have taken to the internet to label the design of the torch reminiscent of a 'cheese grater'.
And one Twitter user pointed out: 'I had a muffler like this on my '54 Ford'.
Golden triangle: London 2012 chairman Lord Coe holds the three-cornered torch aloft as he unveils the design today
The triangular shape of the torch also symbolises the three times that London has staged the Games - 1908, 1948 and 2012. This is a special feat in Olympic history.
The torch, which will carry the Olympic Flame to the London 2012 Games opening ceremony, has been created by design duo Edward Barber and Jay Osgerby.
London 2012 chairman Lord Coe said: 'The torch that carries the Olympic Flame during the Olympic Torch Relay is one of the most recognisable and significant symbols of an Olympic Games.
'Members of the public right across the UK are busy nominating inspiring people to be torchbearers and I am thrilled we have a beautifully-designed, engineered and crafted torch for them to carry.
New and old: The 2012 torch, left, contains 8,000 holes to represent every runner, and right, the 1948 versions from the last time London hosted the Games
Denise Lewis, who won the gold medal in the heptathlon at the 2000 Olympics in sydney, with London 2012 torch
'Integral to the design are the 8,000 circles, a lasting representation of the torchbearer stories of personal achievement or contribution to their local community that will be showcased with every step of the relay.'
London 2012's Olympic torch relay will start on May 19 in Land's End and travel as far as the outer Hebrides.
An average of 110 people a day will take centre stage by carrying the Olympic Flame on its journey around the UK before it arrives at the Olympic Stadium on July 27 for the lighting of the cauldron at the Opening Ceremony, signifying the start of the London 2012 Olympic Games.
The aim is that 95 per cent of the UK population will be within a one-hour journey time of the Olympic torch relay.
Mr Barber and Mr Osgerby have achieved worldwide success by creating innovative furniture and products from a range of materials since opening their studio in 1996.
The pair, who are both professors of design, are based in Shoreditch, east London, less than four miles from the Olympic Stadium in Stratford.
1936 Berlin Games
1968 Mexico Games
1976 Montreal Games
Los Angeles 1980
Seoul Games 1988
Sydney Games 2000
They won a competitive tender, run by London 2012 and the Design Council, to create the torch.
They described it as 'quite simply the best project going - to design an icon for the Games'.
In a statement they said: 'We've wanted to be involved since July 2005 when we were celebrating winning the bid with the rest of the UK.
'We have worked hard to develop a torch that celebrates the relay, and reflects the passion for London and the Olympic Games.
'We wanted to make the most of pioneering production technologies and to demonstrate the industrial excellence available in the UK - it's a torch for our time.
Lord Coe and Denise Lewis at St Pancras station in London for the launch of the torch design
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